News
486th Australian station in Kununurra
UCB Australia's Vision Radio Network Kununurra is edging closer to its 500th station with this latest installation in the northern part of the country.
Kununurra is the 'Gateway to the East Kimberleys'. The magnificent Lake Argyle is in the region as is the Durack homestead, famed in the writings of
Read more...Report from Madagascar
Recently we recieved this report from Regional Director for Africa, Dr. Roelf Petersen.
There are two current and approved projects in Tana i.e. the radio station in the northern city of Diego Suarez (Antsiranana in Malagasy) and
Read more...UCB USA : A Moving Experience
Change is always in the wind at The Dove in Oregon. For CEO Perry Atkinson, this is becoming a moving experience. Each time more space is needed, Perry’s office is moved. He has probably moved offices four times in the last couple of years.
Read more...UCB Africa : Reaching Northern Madagascar
Roelf Petersen, (UCB Africa) and Chris Fourie, (UCB Alizes) visited northern Madagascar recently to assist with the establishment of a radio station in Diego Suarez. UCB Alizes, was the name chosen as for UCB Africa’s work in the Madagascar region. Alizes refers to the prevailing ocean winds in that part of the world.
Read more...Truth Radio Internet Broadcasting
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Radio
Radio has often been described as 'the Theatre of the Mind'. Since the early days of radio the airwaves have been used to bring music and news into our homes. Many have gathered around the 'wireless' in times of tragedy and triumph to find solace, solidarity and direction. It was natural for evangelists to see the value in reaching the masses through the radio. Many names like Billy Graham have used this method but it was Robert R. Brown who initially sceptical, exclaimed "unction can be transmitted" when he heard that a listener had been converted.
Today we travel with radio in every facet of life, rising to the radio alarm in our bedroom before heading to the shops then the picnic and all in our cars, trains and buses. The mobility of radio has kept it an integral part of life's communications spectrum. The simplicity of the radio receiver has meant it is an easy device to manufacturer and distribute across nations and classes to enable the same message to be heard by the poor and the rich. In times of need we all can hear the timeless message of the Gospel via radio.
UCB has its foundations firmly based in the radio media. Now the challenge of meeting a finer focus in each market and demographic has meant that radio is more of a narrowcast medium than broadcast. Where possible UCB works to ensure demographics, languages and cultures receive the same Good News in their context. The life of the radio style audio message is still alive via on-line channels like streaming and podcasts. The challenge now is to ensure new generations know where to find the answer on-line.
